The 2026 Price Table
All prices below were verified on each vendor's public website in July 2026. Where a vendor doesn't publish pricing, the table says so — that's information too.
| Tool | Published price (July 2026) | What you get |
|---|---|---|
| SmileFrame | $5 per simulation | Pay-per-use; image + video simulation; no subscription; credits don't expire |
| Dentrino Reveal | Free tier; $100/month | Free: whitening only, 10 sims/mo. Paid: all modes, 100 sims/mo; iOS only |
| SmileViz Core | $299/month | 30 preview credits/mo; top-up 30 for $59; chairside simulator |
| SmileViz Pro | $399/month | 100 credits/mo; top-up for $39; adds Virtual Consult + QR self-simulation |
| SmileFy Pro | $1,899/year | Unlimited smile designs, unlimited STL exports, implementation course |
| Simmetry (ToothLens) | Not published | Sales conversation required |
| Smilecloud | Not published in plain text | Four plan tiers listed (Lite to Dental Group); 14-day trial; amounts not visible on pricing page |
| denta.bot | Not published | White-label website widget; "book a call" for pricing |
The Three Pricing Models (and Who Each One Favors)
1. Pay-per-use
You pay when you run a simulation and nothing when you don't. SmileFrame is the only major vendor on this model: $5 per case. It favors practices with variable or growing cosmetic volume — there's no monthly floor to justify, and a slow month costs $0.
2. Monthly credit subscriptions
A fixed monthly fee buys a quota of simulations. SmileViz ($299–399/month) and Dentrino Reveal ($100/month) work this way. The math favors consistent high volume: at Dentrino's full 100-simulation quota you're paying $1 per sim. The catch is the floor — you pay the fee whether you run 3 simulations or 100, and unused credits typically don't roll over.
3. Annual licenses
One yearly price for unlimited use, common at the clinical-design end of the market. SmileFy's Pro membership is $1,899/year with unlimited designs and STL exports. This favors practices where smile design is core workflow, not an occasional consult tool — and it usually comes bundled with onboarding or coursework because the product needs it.
What the Same 10 Consultations Cost on Each Model
Ten cosmetic consultations a month is a realistic number for a general practice that takes cosmetic dentistry seriously. Here's the monthly math at that volume, using published prices:
| Tool | Monthly cost at 10 sims | Effective cost per simulation |
|---|---|---|
| SmileFrame | $50 | $5 |
| Dentrino Reveal (paid tier) | $100 | $10 |
| SmileViz Core | $299 | ~$30 |
| SmileViz Pro | $399 | ~$40 |
| SmileFy Pro (annual ÷ 12) | ~$158 | ~$16 |
The ranking flips at higher volumes: at a consistent 50+ simulations a month, Dentrino's quota and SmileFy's unlimited license get cheaper per case than pay-per-use. Run your own number — the crossover against SmileFrame's $5 is simple: divide any monthly fee by 5 and that's how many simulations you need to run every month to break even.
What "Contact Sales" Usually Means
Three of the eight vendors we checked don't publish a price. That isn't automatically bad — enterprise and multi-location deals genuinely vary — but for a single practice it predicts three things: a demo call before you see a number, a subscription rather than pay-per-use, and a price that depends on how the conversation goes. Budget your time accordingly, and get the BAA question answered on the same call.
Costs That Don't Show Up on the Pricing Page
- Expiring quotas: credits that reset monthly are revenue for the vendor and waste for you — ask whether unused simulations roll over
- Top-up pricing: SmileViz's overage credits cost $39–59 per 30, a different rate than the plan itself
- Device limits: Dentrino licenses up to 3 iOS devices; web-based tools have no per-device cost
- Onboarding and courses: annual-license tools often assume paid implementation time
- The sales process itself: hours of demos before you can compare numbers